Syllabus
Course info
| Lecture | Day | Time | Location |
|---|---|---|---|
| Market Research | Tuesday | 08:15 - 09:45 | m034 |
| Statistics | Tuesday | 10:00 - 11:30 | m034 |
Learning objectives
By the end of this module, students are able to:
- Effectively plan and execute market research projects
- Utilize tools like Excel for data analysis
- Clearly and effectively communicate results
- Conduct experiments and hypothesis tests
Textbooks
This course is mainly based on the following resources:
Çetinkaya-Rundel, M. & Hardin, J (2024). Introduction to Modern Statistics (2ed). OpenIntro. Inc.
Knaflic, C. N. (2015). Storytelling with data: A data visualization guide for business professionals. Wiley.
Where to get help
- If you have a question during lecture, feel free to ask it!
- Outside of class, any general questions about course content or assignments should be posted on the Moodle course forum.
- Emails should be reserved for questions not appropriate for the public forum. If you email me, please include the name of our course in the subject line.
Exam
E-exam (90 minutes) at the end of the semester. 60% market research and 40% statistics. More details about the exam will be given during the semester.